by Todd Von Deak | Feb 20, 2019 | Uncategorized
It may feel like print is dying…While I understand why you might have that emotion, I can tell you rumors of its demise are greatly exaggerate. That being said, you can’t rely entirely on traditional approaches to publishing in today’s digital world....
by Todd Von Deak | Feb 5, 2019 | Uncategorized
In January, it’s common for us to reflect on the previous year — what went right, what we could have done better — and set goals for the coming year. New Year’s Resolutions are a common vehicle for moving forward. But are resolutions really that helpful for your...
by Todd Von Deak | Jan 21, 2019 | Uncategorized
We live in a world where artificial intelligence (AI) is all the rage. We let computers run our chats and we try to send mass texts to our lists. Our email marketing campaigns are impersonal and dull. The idea is to engage potential donors, sponsors, conference...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
Todd’s Note: Many thanks for allowing me a moment of personal privilege to depart from my usual approach to the TVDA blog… Dear Lindsay, I hope you are listening to your mother while I am out of town for a couple of days. I saw something online, from the advertising...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
We talk a lot about reach. When it comes to marketing our non-profit organizations and associations, we want to know about impressions, clicks, and reach. These social media metrics can help us feel good — especially if a piece of content is shared widely. Many people...
