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3 Ways Your Association Could Benefit from a Publication

by Todd Von Deak | Feb 20, 2019 | Uncategorized

It may feel like print is dying…While I understand why you might have that emotion, I can tell you rumors of its demise are greatly exaggerate.  That being said, you can’t rely entirely on traditional approaches to publishing in today’s digital world....

Stop Setting New Year’s Resolutions for Your Association — Do This Instead

by Todd Von Deak | Feb 5, 2019 | Uncategorized

In January, it’s common for us to reflect on the previous year — what went right, what we could have done better — and set goals for the coming year. New Year’s Resolutions are a common vehicle for moving forward. But are resolutions really that helpful for your...

Email Marketing is Still Effective — If You Keep It Real

by Todd Von Deak | Jan 21, 2019 | Uncategorized

We live in a world where artificial intelligence (AI) is all the rage. We let computers run our chats and we try to send mass texts to our lists. Our email marketing campaigns are impersonal and dull. The idea is to engage potential donors, sponsors, conference...
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