by Todd Von Deak | Dec 5, 2018 | Uncategorized
Todd’s Note: Many thanks for allowing me a moment of personal privilege to depart from my usual approach to the TVDA blog… Dear Lindsay, I hope you are listening to your mother while I am out of town for a couple of days. I saw something online, from the advertising...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
We talk a lot about reach. When it comes to marketing our non-profit organizations and associations, we want to know about impressions, clicks, and reach. These social media metrics can help us feel good — especially if a piece of content is shared widely. Many people...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
Associations have conferences, summits, and workshops all the time. These are great opportunities to increase the reach of your organization, raise a little money for your cause if you charge a fee for attending, and grow your partnership opportunities. The...
by Lindsay Williams | Sep 27, 2018 | Uncategorized
Today, brand strategy is everything. Unlike times of olde, it’s no longer enough just to throw together a few bullet points and call it good, though. Instead, modern brands need to take a proactive approach to developing a cohesive and engaging strategy that supports...
by Lindsay Williams | Sep 11, 2018 | Uncategorized
Today, there’s a cry in the world of marketing and it goes like this: Personalization matters. In an environment where virtually everything is personalized (you can get your name on anything from a coke bottle to a marketing email), modern brands can’t afford to fall...
by Lindsay Williams | Sep 4, 2018 | Uncategorized
If you’re marketing an organization, the temptation might be to rely on old tactics in order to get new members: use flyers and direct mail in print, rely on social avenues like Facebook and Instagram for digital promotion (etc.). However, when it comes to growing...
