by Todd Von Deak | Sep 28, 2020 | Membership and Marketing
As we have all become too well aware, COVID-19 has been a major disrupter. On every level, we’ve all had to adjust our approaches on everything from internal management to connecting with our audience. And now that associations and nonprofits are re-entering the...
by Todd Von Deak | Apr 30, 2019 | Uncategorized
Data is everywhere. Run an ad campaign, look at your website traffic stats, and do any number of things online, and it’s all about the data. But are we putting too much focus on data? Are we trying to measure too much and over-engineer our outreach efforts as...
by Todd Von Deak | Apr 16, 2019 | Uncategorized
One of the biggest challenges for board members as an association grows is letting go of some of the mundane tasks and shifting toward a more strategic approach to governance. Over time, the goal is to become more of a strategic board and less of an operational board....
by Todd Von Deak | Mar 28, 2019 | Uncategorized
When it comes to association management, it’s important to think about how we lead. In fact, you first need to decide that you’re going to be a leader, rather than a manager. Recently, I read the book Transformational Governance by Beth Gazley and Katha Kissman. The...
by Todd Von Deak | Mar 14, 2019 | Uncategorized
Not too long ago, I traveled to Disney World for a conference. One night, while having dinner in France at EPCOT, it struck me that the server — and really everyone we encountered throughout the day — had a focus on saying “yes.” For them, the priority was on...
