by Amy Kehs | Oct 31, 2019 | Uncategorized
“One of the great ironies of life is this: He or she who serves almost always benefits more than he or she who is served.” ― Gordon B. Hinckley One key to having a successful fundraising event is learning how to maximize the host planning committee to their full...
by Amy Kehs | Oct 11, 2019 | Uncategorized
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” –Lee Iacocca When promoting your business you have a lot of choices of how to spend your money and your time. You could choose to buy an advertisement in the...
by Todd Von Deak | Apr 30, 2019 | Uncategorized
Data is everywhere. Run an ad campaign, look at your website traffic stats, and do any number of things online, and it’s all about the data. But are we putting too much focus on data? Are we trying to measure too much and over-engineer our outreach efforts as...
by Todd Von Deak | Apr 16, 2019 | Uncategorized
One of the biggest challenges for board members as an association grows is letting go of some of the mundane tasks and shifting toward a more strategic approach to governance. Over time, the goal is to become more of a strategic board and less of an operational board....
by Todd Von Deak | Mar 28, 2019 | Uncategorized
When it comes to association management, it’s important to think about how we lead. In fact, you first need to decide that you’re going to be a leader, rather than a manager. Recently, I read the book Transformational Governance by Beth Gazley and Katha Kissman. The...
by Todd Von Deak | Mar 14, 2019 | Uncategorized
Not too long ago, I traveled to Disney World for a conference. One night, while having dinner in France at EPCOT, it struck me that the server — and really everyone we encountered throughout the day — had a focus on saying “yes.” For them, the priority was on...
