by Todd Von Deak | Jan 21, 2019 | Uncategorized
We live in a world where artificial intelligence (AI) is all the rage. We let computers run our chats and we try to send mass texts to our lists. Our email marketing campaigns are impersonal and dull. The idea is to engage potential donors, sponsors, conference...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
Todd’s Note: Many thanks for allowing me a moment of personal privilege to depart from my usual approach to the TVDA blog… Dear Lindsay, I hope you are listening to your mother while I am out of town for a couple of days. I saw something online, from the advertising...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
We talk a lot about reach. When it comes to marketing our non-profit organizations and associations, we want to know about impressions, clicks, and reach. These social media metrics can help us feel good — especially if a piece of content is shared widely. Many people...
by Todd Von Deak | Dec 5, 2018 | Uncategorized
Associations have conferences, summits, and workshops all the time. These are great opportunities to increase the reach of your organization, raise a little money for your cause if you charge a fee for attending, and grow your partnership opportunities. The...
