Content Strategy: Why You Should Produce Less Blog Content

This Friday's infographic, courtesy of HubSpot, gives statistics about both marketer and consumer and why marketers must decentralize their content strategy. This means amping up social media, creating videos, and publishing through external outlets as opposed to your own blog and website (consumers are more likely to read news articles over blogs). Consumers are using their...
Read More

Giving Thanks to Donors

In the spirit of Thanksgiving, we're kicking off this week with a thank-you related infographic courtesy of It covers the bases of nonprofit thank you notes to donors. We all know the importance of fundraising, and proper thanks is owed to the donors who make it possible to continue pursuit of our organizational missions....
Read More

Friday Infographic: Why Your Company Needs a LinkedIn Page

This Friday's infographic, courtesy of SocialMediaMarketo, covers the business benefits of having a LinkedIn company page. It goes over user statistics, business benefits, best examples, and best practices for creating your company's page. But, as a recent graduate (May 2015), let me share some of my own insight with you. During my job hunt, LinkedIn was...
Read More