Friday Infographic: Why Your Company Needs a LinkedIn Page

This Friday's infographic, courtesy of SocialMediaMarketo, covers the business benefits of having a LinkedIn company page. It goes over user statistics, business benefits, best examples, and best practices for creating your company's page. But, as a recent graduate (May 2015), let me share some of my own insight with you. During my job hunt, LinkedIn was...
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Performance Measurement: Putting It All Together

In our first performance measurement (PM) blog post we mentioned that nonprofits often have difficulty establishing a PM program because nonprofit measures aren't as simple as a profit organization's measures, such as profitability or shareholder returns. No PM framework is perfect, but a good PM framework is far more effective than nothing at all. A...
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The Importance of Performance Measurement (PM)

Performance measurement (PM) is a critical element of organizational success. How can an organization tell whether it's making progress on strategic objectives? A PM program brings to light accomplishments and weaknesses, and gives measurable value to an organization's performance. PM intelligence allows association executives to construct an organization's next actionable steps. Effective PM can mean the...
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