Why Your Logo is Not Your Brand

Tangible impact. This is why association boards often turn to a “brand redesign” as their way of demonstrating they are helping to drive change, innovation, and fresh thinking in an organization. However, updating your visual identity (your logo) should be the output of a far more thoughtful process that addresses who you are...
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To Renew or Not To Renew? How to Eliminate the Question.

I did it all for the NPR tote bag. Well, maybe. The rise of prized swag in the past few years has been paralleled by the rise of the auto-renew. Driven by convenience and the ubiquitous use of online payment systems, associations are automating the process of membership dues at an increasing rate. This...
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11 Ways to Improve Your Association Meetings

Summer’s haze is slowing descending on association offices across the country. Board meetings are on hiatus, programming committees are shuffling conference calls to September, and the overworked office staff is dreaming of “Summer Fridays.” We get it. There’s something about the heat of July and the dog days of August that makes everything slow down—...
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