Blog

Demonstrating Adjective Restraint

Huddled in layers of sweaters and socks as the ‘bomb cyclone’ grips the eastern seaboard, I’m struck by the increased use of bombastic terms and phrases in our lexicon. Meteorology is not alone in its adoption and promotion of pulse-racing descriptions. We have been deep in "superlative land" for some time now, creating a level of...
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Love the Process

Iowa State’s Cyclones are spending their week preparing for the Liberty Bowl against the Memphis University Tigers. Their bowl game prospects have been heated since October and Head Coach Matt Campbell called for the team to stay focused on “toughness, details, and discipline” earlier...
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Fleeting Content, Fleeting Value for Associations

Snapchat was only the beginning. Facebook and its holdings have all added versions of filters, lenses, and stickers to their offerings. Each offers expiring content that disappears after 24 hours. These additions are engaging, timely ways to keep users on platforms longer. But are they relevant for associations and nonprofits? In the rush...
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