Courageous Calendaring

No expensive software or complicated algorithms are needed to focus and deliver your organization’s key messages throughout the year. In fact the secret to making sure you’re “on message” with your communications can be accomplished with a clean sheet of paper and sharpened pencil (or excel spreadsheet if you’re so inclined). The cornerstone to your new...
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And Then We Were Four

Somewhere amongst the meetings, the dreaming, the paper collating, and the critical thinking, our enterprise TVD Associates hit a milestone this past month. For four years, we’ve had the privilege of supporting and serving non-profit and association clients with our personal brand of service. This business anniversary passed largely unnoticed in TVDA headquarters amid the...
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Content Strategy: Why You Should Produce Less Blog Content

This Friday's infographic, courtesy of HubSpot, gives statistics about both marketer and consumer and why marketers must decentralize their content strategy. This means amping up social media, creating videos, and publishing through external outlets as opposed to your own blog and website (consumers are more likely to read news articles over blogs). Consumers are using their...
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