Why Your Logo is Not Your Brand

Tangible impact. This is why association boards often turn to a “brand redesign” as their way of demonstrating they are helping to drive change, innovation, and fresh thinking in an organization. However, updating your visual identity (your logo) should be the output of a far more thoughtful process that addresses who you are...
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Hollywood Lessons in Association Leadership

Before Ashton Kutcher turned the Butterfly Effect into a mediocre sci-fi thriller (Rotten Tomatoes Score: 33%), Edward Lorenz’s mathematical weather model that demonstrated how small changes impact major weather patterns had long ago been adapted into a metaphor for business and life. Author Malcolm Gladwell interpreted it as the Tipping Point, the “broken window theory.”...
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11 Ways to Improve Your Association Meetings

Summer’s haze is slowing descending on association offices across the country. Board meetings are on hiatus, programming committees are shuffling conference calls to September, and the overworked office staff is dreaming of “Summer Fridays.” We get it. There’s something about the heat of July and the dog days of August that makes everything slow down—...
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