Your Event is Driven by your Vision. Its Success is Guaranteed in the Details!
Keep up with the latest trends in association management, nonprofit marketing, and strategic positioning. Plus, we might even share some insight on the latest Phillies and Eagles exploits from time to time.
Looking to get to know TVDA and our approach? Get to know us in these 5 Blog Posts.
5 Tips for a Successful Planning Committee
“One of the great ironies of life is this: He or she who serves almost always benefits more than he or she who is served.” ― Gordon B. Hinckley One key to having a successful fundraising event is learning how to maximize the host planning committee to their full...
Telling Your Story with Earned Media
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” --Lee Iacocca When promoting your business you have a lot of choices of how to spend your money and your time. You could choose to buy an advertisement in the local...
Are We Missing Something with Our Focus on Data?
Data is everywhere. Run an ad campaign, look at your website traffic stats, and do any number of things online, and it’s all about the data. But are we putting too much focus on data? Are we trying to measure too much and over-engineer our outreach efforts as...
Does this Rise to the Level of Governance?
One of the biggest challenges for board members as an association grows is letting go of some of the mundane tasks and shifting toward a more strategic approach to governance. Over time, the goal is to become more of a strategic board and less of an operational board....
The Difference Between Leading Up and Managing Up
Have you been managing more than leading? Here’s what you need to know about transforming your association by leading up.
What Happens if You Start By Saying Yes?
Too often we focus on saying no. But what happens when we decide to say yes?
3 Ways Your Association Could Benefit from a Publication
It may feel like print is dying...While I understand why you might have that emotion, I can tell you rumors of its demise are greatly exaggerate. That being said, you can’t rely entirely on traditional approaches to publishing in today’s digital world. However,...
Stop Setting New Year’s Resolutions for Your Association — Do This Instead
In January, it’s common for us to reflect on the previous year — what went right, what we could have done better — and set goals for the coming year. New Year’s Resolutions are a common vehicle for moving forward. But are resolutions really that helpful for your...
Email Marketing is Still Effective — If You Keep It Real
We live in a world where artificial intelligence (AI) is all the rage. We let computers run our chats and we try to send mass texts to our lists. Our email marketing campaigns are impersonal and dull. The idea is to engage potential donors, sponsors, conference...
A Letter to My 7 Year Old Daughter…
Todd’s Note: Many thanks for allowing me a moment of personal privilege to depart from my usual approach to the TVDA blog… Dear Lindsay, I hope you are listening to your mother while I am out of town for a couple of days. I saw something online, from the advertising...