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Keep up with the latest trends in association management, nonprofit marketing, and strategic positioning. Plus, we might even share some insight on the latest Phillies and Eagles exploits from time to time.
Looking to get to know TVDA and our approach? Get to know us in these 5 Blog Posts.
What Happens if You Start By Saying Yes?
Too often we focus on saying no. But what happens when we decide to say yes?
3 Ways Your Association Could Benefit from a Publication
It may feel like print is dying...While I understand why you might have that emotion, I can tell you rumors of its demise are greatly exaggerate. That being said, you can’t rely entirely on traditional approaches to publishing in today’s digital world. However,...
Stop Setting New Year’s Resolutions for Your Association — Do This Instead
In January, it’s common for us to reflect on the previous year — what went right, what we could have done better — and set goals for the coming year. New Year’s Resolutions are a common vehicle for moving forward. But are resolutions really that helpful for your...
Email Marketing is Still Effective — If You Keep It Real
We live in a world where artificial intelligence (AI) is all the rage. We let computers run our chats and we try to send mass texts to our lists. Our email marketing campaigns are impersonal and dull. The idea is to engage potential donors, sponsors, conference...
A Letter to My 7 Year Old Daughter…
Todd’s Note: Many thanks for allowing me a moment of personal privilege to depart from my usual approach to the TVDA blog… Dear Lindsay, I hope you are listening to your mother while I am out of town for a couple of days. I saw something online, from the advertising...
Social Media Engagement: Does Your Organization Have an Action Gap?
We talk a lot about reach. When it comes to marketing our non-profit organizations and associations, we want to know about impressions, clicks, and reach. These social media metrics can help us feel good — especially if a piece of content is shared widely. Many people...
Turn Your Conference Into Content
Associations have conferences, summits, and workshops all the time. These are great opportunities to increase the reach of your organization, raise a little money for your cause if you charge a fee for attending, and grow your partnership opportunities. The...
Thinking of Developing a Brand Strategy? Here’s Your Guide
Today, brand strategy is everything. Unlike times of olde, it’s no longer enough just to throw together a few bullet points and call it good, though. Instead, modern brands need to take a proactive approach to developing a cohesive and engaging strategy that supports...
Personalization Matters
Today, there’s a cry in the world of marketing and it goes like this: Personalization matters. In an environment where virtually everything is personalized (you can get your name on anything from a coke bottle to a marketing email), modern brands can’t afford to fall...
We Need to Think More Broadly
If you’re marketing an organization, the temptation might be to rely on old tactics in order to get new members: use flyers and direct mail in print, rely on social avenues like Facebook and Instagram for digital promotion (etc.). However, when it comes to growing...