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Keep up with the latest trends in association management, nonprofit marketing, and strategic positioning. Plus, we might even share some insight on the latest Phillies and Eagles exploits from time to time.
Looking to get to know TVDA and our approach? Get to know us in these 5 Blog Posts.
Social Media Engagement: Does Your Organization Have an Action Gap?
We talk a lot about reach. When it comes to marketing our non-profit organizations and associations, we want to know about impressions, clicks, and reach. These social media metrics can help us feel good — especially if a piece of content is shared widely. Many people...
Turn Your Conference Into Content
Associations have conferences, summits, and workshops all the time. These are great opportunities to increase the reach of your organization, raise a little money for your cause if you charge a fee for attending, and grow your partnership opportunities. The...
Thinking of Developing a Brand Strategy? Here’s Your Guide
Today, brand strategy is everything. Unlike times of olde, it’s no longer enough just to throw together a few bullet points and call it good, though. Instead, modern brands need to take a proactive approach to developing a cohesive and engaging strategy that supports...
Personalization Matters
Today, there’s a cry in the world of marketing and it goes like this: Personalization matters. In an environment where virtually everything is personalized (you can get your name on anything from a coke bottle to a marketing email), modern brands can’t afford to fall...
We Need to Think More Broadly
If you’re marketing an organization, the temptation might be to rely on old tactics in order to get new members: use flyers and direct mail in print, rely on social avenues like Facebook and Instagram for digital promotion (etc.). However, when it comes to growing...