Traits not Tinder: Understanding Your Brand’s Personality

Enjoys engaging conversation and evenings with a well-crafted cocktail and networking opportunities. Seeking like-minded individuals dedicated to growing and advancing themselves and their professional community. Smart, respected, influential. Content aggregator and creator. Open-minded and reliable. If associations were dependent on their members “swiping right” there might be a real concern for member renewal rates. What associations...
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Outsourcing Membership

It seems counterintuitive to ask someone else to manage the very relationships that comprise your association. How can a third-party understand the needs of your members; speak intelligently with your members about your association? How can they possibly provide a good experience for your members? These are all valid questions that should be asked of any...
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To Renew or Not To Renew? How to Eliminate the Question.

I did it all for the NPR tote bag. Well, maybe. The rise of prized swag in the past few years has been paralleled by the rise of the auto-renew. Driven by convenience and the ubiquitous use of online payment systems, associations are automating the process of membership dues at an increasing rate. This...
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