Blog

Fleeting Content, Fleeting Value for Associations

Snapchat was only the beginning. Facebook and its holdings have all added versions of filters, lenses, and stickers to their offerings. Each offers expiring content that disappears after 24 hours. These additions are engaging, timely ways to keep users on platforms longer. But are they relevant for associations and nonprofits? In the rush...
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Supporting Women When the Hashtag Stops Trending

Current events have pushed a campaign created 10 years ago into the spotlight over the past few weeks. ‘Me Too’ has emerged as a way to signal unity and solidarity against actions that should never have been even remotely acceptable in the first place. I’ll leave the dissecting of how we got...
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Traits not Tinder: Understanding Your Brand’s Personality

Enjoys engaging conversation and evenings with a well-crafted cocktail and networking opportunities. Seeking like-minded individuals dedicated to growing and advancing themselves and their professional community. Smart, respected, influential. Content aggregator and creator. Open-minded and reliable. If associations were dependent on their members “swiping right” there might be a real concern for member renewal rates. What associations...
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