Monthly Archives: February 2014

Storytelling is Good for Your Association and Your Soul

As association and nonprofit professionals, we know the importance of making connections.  Our ability to connect with our members and prospects directly influences our ability to grow our organizations and impact the communities we serve.

On a personal level, sharing stories have long served as a way to foster connections. Professionally, storytelling is gaining...

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Quick Tune Up for Your Association’s Branding Efforts

Let’s start with a definition…one I use when teaching branding at the undergraduate level or facilitating a workshop in the association or nonprofit community. Branding is what a consumer thinks of your company when they are alone in a room without the direct influence of any marketing messages. It is how they think and feel about...
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